ART ETCETERA, THE FIRST OF ITS KIND
DISCOVER A NEW PERSPECTIVE
In today's complex world, our goal at Art Etcetera Magazine is to serve as a beacon of clarity; an inclusive space where individuals can immerse themselves in our human, creative perspectives - and what better way to navigate these perspectives than through art?"
- Jordan, Editor
Artwork by Deborah Pease.
Find out more about her work in Edition V of our mag
Walking away from the corporate world
Having always studied the Arts and History and scribbled just about anything, from novels to philosophy, in the winter of 2021 I decided to return to my passion for writing and walk away from the office world I had found myself in. But there was a problem. Apart from having 0 funds and a deep desire to express my independent thoughts, I also had a few uniquely unorthodox (though, I'd prefer to use the word 'exciting') ideas about how the world of art publications needed shaking up:
Giving aspiring artists an authentic voice
'Why I am seeing the same people all the time?' I asked flicking through so many art mags.
There is so much unexplored talent in the world that there's no need for us to see the same rich and famous people all the time. And that's what I want Art Etcetera to be - an authentic platform for aspiring artists.
A new style of writing was needed
I was tired of how art mags were always so full of difficult art speak, it not only made them all seem quite snobby, but totally inaccessible. I was also tired of all the negativity; why were these old men - most critics are - being so negative about these incredible works?
I also discovered that even if an art magazine is not being critical of an artist's work then it is often being overtly descriptive and simply quotes the artist word-for-word.
On the other hand, I wanted to provide people with a new way of discussing art; one that was to be thematic, contextual and useful (since art can greatly benefit our mental health) - making art more accessible, enlightening and enjoyable for everyone.
Presenting a greater diversity of artworks
There are so many different types of art forms, so why should only the mainstream genres be publicised? From photographers and sculptors to glassworkers and pointillist illustrators etcetera, this mag always aspires to present a diverse array of artists and art works.
The rocky independent road...
So, with these firm beliefs in mind, I sat with my pen and notepad (my old company had taken my work laptop back off me when I left) and started Art Etcetera. Consequently the mag is totally independent of any large corporation or person, something which provides Art Etcetera with an abundance of creative freedom and a vibrant platform for new ideas to flourish.
But such liberty also means that money is tight - and if the mag is to continue interviewing, highlighting and publishing the works of a variety of talented artists, then we need your help...